Below are some highlights of my work experience. I'd love to tell you more in person!

 

 

Work Experience

 

FREELANCE CD/ACD/SENIOR COPYWRITER

2015 − Present

Lead creative direction and brand storytelling for national and global brands, including Chevrolet, Lincoln Automotive and Rewards, CarBravo, Subway, Rocket Mortgage, DTE Energy, Cologuard, and RISE Cannabis.​

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• Direct and develop end-to-end brand development, narrative, and execution across digital, social, experiential, print, and campaign ecosystems

• Partner with internal teams, agencies, designers, strategists, and production partners to ensure creative cohesion and brand integrity

• Establish tone of voice and storytelling frameworks that scale across platforms and markets

• Translate complex products and services into human, culturally relevant stories

• Balance hands-on creative leadership with high-level vision and mentorship

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SENIOR COPYWRITER — MRM-MCCANN

Aug 2020 − Oct 2022

Senior creative lead across GM Rewards and the launch of CarBravo, contributing to full brand development and consumer journey design.

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• Helped define brand voice, narrative structure, and messaging architecture from the ground up

• Led storytelling across websites, digital experiences, video, social, CRM, internal communications, and launch moments

• Collaborated closely with strategy, design, and account leadership to bring brand systems to life across touchpoints

• Supported go-to-market launches with integrated creative thinking beyond traditional copy execution

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SENIOR COPYWRITER — TMV GROUP

Nov 2018 – Feb 2019

Developed integrated digital, print, and social storytelling for brands including Everfresh, Wayne State University, and LorAnn Oils

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• Played a key role in campaign ideation and execution, social writing, branding, and educational materials, contributing to brand enforcement and growth

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SENIOR COPYWRITER — COMMONWEALTH McCANN

Aug 2015 – Nov 2019

Core creative leader within the Global Content Studio for Chevrolet, serving 10 international markets.

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• Helped lead and scale a global content team from 4 to 30, supporting growth through creative excellence and operational clarity

• Developed evergreen storytelling systems that replaced one-off content with scalable, modular narratives

• Led ideation and scripting for digital videos, social content, events, and app experiences

• Collaborated with global stakeholders to ensure cultural relevance while maintaining brand consistency

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COPYWRITER — CAMPBELL EWALD

Jun 2013 – Feb 2015

Contributed to the historic rebranding of Cadillac, supporting one of the most significant brand transformations in the automotive category.

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• Worked on flagship moments including the CTS-V reveal video and website

• Developed interactive activations, digital storytelling, print, and social content

• Helped translate a legacy brand into a modern, culturally relevant expression

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834 DESIGN & MARKETING: PUBLIC RELATIONS ASSOCIATE 

​2012 – 2013

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This was a multifaceted position where I had my hands in many things.

• Online and print writing for Grand Rapids Magazine, West Michigan Woman Magazine, and The Mode Life

• Social media community manager for multiple small businesses, nonprofit organizations and collaborative groups​

• Event coordinator and public relations evaluator for the famous "Light up the night" event in Grand Rapids

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Awards

 

2019 DETROIT D SHOW WINNER

FOR "CALL ME OUT"

 

2018 LOVIE AWARD

FOR “THE EVERYTHING BUT FOOTBALL FOOTBALL SHOW”

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Education

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Grand Valley State University

​BA Advertising/Public Relations GVSU

 

Emphasis:

• Integrated communications, special event development/execution, communication theory, crisis communications, public relations campaigns, nonprofit public relations

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Volunteer Affiliations

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Grand Rapids Young Professionals | Grand Valley State University Public Relations Student Society of America | Meals on Wheels | ArtWalk | ArtPrize | God’s Kitchen | Komen Foundation | Kids’ Food Basket

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